Physical GameTCG

Zeedz TCG

Tabletop Expansion of a Fitness Gamification App IP Featured on Die Höhle der Löwen

Developent

My Role

Lead Systems and Economy Designer responsible for:

Translating an existing mobile gamification IP into a scalable tabletop collectible product
Designing the collectible structure, rarity tiers, and expansion roadmap
Defining monetization and distribution strategy for retail and school channels
Positioning the product strategically between entertainment and educational wellness

What I Personally Built

IP to tabletop conversion framework
Card taxonomy structure for creatures, environments, and support types
Rarity distribution model aligned with long term collectibility
Booster pack structure and drop rate logic
Expansion roadmap planning for seasonal releases
Product positioning strategy for retail versus school deployment

Key Systems Owned

Collectibility architecture
Rarity ladder and scarcity curve
Product lifecycle planning
Expansion cadence strategy
Cross channel positioning strategy

Challenges Solved

IP Translation

Converted a digital progression based app into a physical product without relying on digital tracking, timers, or backend systems.

Differentiation from Existing TCGs

Avoided direct Pokémon style combat cloning by focusing on growth, progression identity, and collection strategy rather than pure duel mechanics. Very original game mechanic.

Education vs Entertainment Balance

Positioned the product so it could function both as:

A collectible entertainment product
A school friendly wellness tool

without compromising commercial viability.

Impact

Concept demonstrates how a health tech IP that gained national visibility through Die Höhle der Löwen can expand into physical retail while reinforcing brand identity and increasing lifetime value beyond app usage.

Designed to extend ecosystem value and create a bridge between digital engagement and physical ownership.

Economy Complexity

Medium - 5/10

Focus on structured rarity, controlled scarcity, and sustainable expansion rather than heavy competitive meta balancing.